More people now prefer making coffee themselves. In the U.S., about 80% of adults make their coffee in the comfort of their homes.
Some of them take an interest in knowing the story of the coffee beans they buy, from farm to shop.
But many specialty coffee roasters now prefer a sleeker, less cluttered packaging. Having too much information can make it less appealing, which can affect its sales.
Luckily, roasters can now use QR codes to help customers find the product’s information with just a scan using a smartphone.
Coffee roasters should use a reliable QR code generator online to create unique QR codes and embed information on the coffee packaging.
Why should the coffee roasters put QR codes on packaging?
For product transparency
In a nutshell, supply chain transparency means having access to information about every step of the process, from picking and packing to roasting and brewing.
Almost 70% of people agreed or strongly agreed that knowing where your food comes from is essential.
Brands that do not disclose this information may lose customers, hurting their brand reputation and image.
Big companies have taken advantage of coffee farmers in the past. Because of this, there is more and more mistrust in the coffee business.
Customers need to know where their coffee comes from, and adding a QR code on packaging is helpful for coffee roasters. This lets them provide complete details while saving packaging space.
QR codes help enhance traceability because they give consumers quick and easy access to additional information about a product’s origins and history.
By making this information easy to find, coffee roasters can show appreciation for the people who grow their coffee.
To increase sales
QR codes can help specialty coffee roasters advertise their product and increase transparency in the supply chain.
As the coffee industry undergoes a digital transformation, many roasters look for fresh approaches to advertise their coffee beans. Customers can quickly and affordably interact with brands through QR codes.
Starbucks, for example, uses QR codes to lead customers to polls about their favorite roast. The QR codes also let customers learn about new products, follow their social media accounts, and earn rewards and coupons.
This has allowed them to do more than just sell coffee and learn more about what their customers like.
Offer multilingual product information
Including multinational customers who want to know more about the product in just a scan is essential.
Coffee roasters can overcome language barriers by using a multi-URL QR code solution on their packaging to show multilingual content.
With a multilingual QR code, coffee roasters can redirect customers to a landing page that matches the language used on their devices.
And get this, you can add multiple weblinks for different languages in just one QR code.
QR codes on packaging: providing customers with convenient information
With QR codes, coffee roasters can keep the designs of their coffee bags simple while still providing complete and accurate information to target consumers.
You should use an ISO 27001 accredited QR code generator with logo software. It offers many unique features that allow roasters to make minimal yet stylish packaging while providing full product transparency.