Cadillac has just revealed its Celestiq concept, and the all-electric sedan is a marvel. And it is believed that Cadillac unveiled the competitor of Bentley.
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As low, wide, and long as an Escalade, the four-door sedan has a huge presence, thanks in part to its unique front and rear light markings and especially the bubble-glass tailgate. This distinction is very intentional, which sets this new six-figure flagship apart from other vehicles in the flagship sedan segment, like the Rolls-Royce Ghost or the Bentley Flying Spur.
Michael Simcoe is vice president of global design at General Motors. He said that they plan to produce a more traditional car than a tall and straight sedan for the reason that a number of excellent brands showing up in this field. And, of course, they will be measured against those. But playing in this space makes no sense. Simple to understand a fact: why would you go and act like someone else?
The Celestiq logo continues to impress inside, with upholstered and quilted leather on the seats, satin aluminum upholstery on the handles and switches, and real wood veneer. Some of these are perforated and lighted backgrounds, exhibiting their textured grains on the seat backs and door panels and the coating of nearly every vertical surface of the LCD.
A giant screen extends from pillar to pillar in front, another in the middle of the front row, and one for each passenger in the back, in addition to a screen in the middle. two rear vents.
At the top, a glass roof clamps the electrodes allowing them to dim or brighten rheologically. In an industry first, the roof can change its opacity in four zones, one above each seat. Because this is an all-electric vehicle – unaffected by the traditional engine, transmission, exhaust, and tank placement – the designers had a lot of freedom to create a new formal language for the vehicle.E.V. Erin Crossley, design director of Celestiq, claims that in his opinion, the approach that they had adapted is very close to a blan sheet of paper. Kind of relies on technology and what it allows.
There’s no motive there. But as Simcoe notes, there’s still a lot to pack there. It includes, among other things, a host of advanced driver-assistance technologies required by Cadillac’s sophisticated Ultra Cruise system, the only system of its kind that enables truly hands-free driving. over hundreds of thousands of miles of mapped highways.
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It seems that the Celestiq is a follower of the Lyriq electric SUV, which is released recently. However, in fact, the Celestiq was the first to be designed. And it is a sign of the near future of electrification, which will take place the battery-powered ones. That is, the brand will offer only electric vehicles by 2030. It also is an indication of a projected elevation of the Cadillac brand overall. A North Star is rising in the sky, Simcoe thinks. And by doing that, both externally and internally, they’re giving a message about the brand and how they want to execute it.