3 Reasons Website Performance Matters to Your Business

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Whether you’re exclusively online or a brick-and-mortar looking to expand your footprint online, your website performance matters. 

It helps your customers to get what they need, including location or service information and contact info. 

If you need any more reasons to take website performance seriously, we’ve rounded up this list of reasons why your website performance matters to get you motivated. 

Read on for the tips you need to know. 

1. Establishing Trust

Your most loyal visitors and potential ones want to know that they can trust your services and products. 

Unfortunately, one of the easiest ways to lose that trust is to have a terrible website that does not perform well. 

Think of your website as a direct extension of your physical business. 

Customers are not likely to enjoy a chaotic shop with eye sores, and that is not easy to navigate – the same goes for your site. 

Help to bring the standard of your business to the virtual world to ensure that you’re good to go. 

A good example of this is a real estate agent with a subpar landing page and one with a stellar one. 

Which agent would you trust to successfully market your property and get a sale? 

2. For SEO Purposes

When search engines look at who to promote in search results, they’re looking for solid sources. 

That relies on the way you deliver the information just as much as it does the information you’re delivering. 

If you want to rank high on search results, as in be a top result when someone searches a question or phrase, especially in regard to local search intent, then you need to prioritize your website speed. 

A slow website is not optimized and, therefore, will not be recommended as much as a speedy counterpart. 

3. Retention Rates

Web users have developed a standard because they know what the “best” is. 

And with millions of search results for any given query, why would a searcher stick with a low-quality site when they can find equal if not better information on a high-quality one? 

In cut-throat businesses like e-commerce, a site layout can make or break a sale. 

If your site doesn’t seem legit, there are dozens more that are and offer similar products, ready to take your place. 

Help your business by increasing retention rates via having a solid website that brings customers in. 

How to Increase Website Performance 

So you’ve decided that your website needs a little work to boost its performance. 

A good next step is to start diagnosing problems and working on fixing them. 

Here are just a few common issues that can bring down the quality of your website in addition to using a helpful website feedback tool

Images

Pictures take a lot of computer power to display on devices. If you don’t have properly optimized images, your website may run slower as a result. 

With a simple plugin or simply choosing smaller photos with a smaller file size, you can help to speed up your site dramatically. 

Another option is to smush images, so they display at a slightly lower quality, speeding up the site. 

Individual Page Sizes

If you have a long web page, one that is vertical and takes a long time to loan, it will dramatically slow down your website speed. 

Instead, you can try and divide up your pages so that webpages are not too long and instead are split up into manageable sections. 

This allows for faster page speed. 

Flush the Cache

When you have a website, the data is stored in caches. Some of the data stored in a cache are not pertinent to your website in the present day. 

To help combat this, you can flush the cache so that there is less data for your website to store, resulting in better performance. 


Conclusion

Website performance is critical to the overall success of your business. 

With a proper website in place, a person may be able to retain clients, attract new ones, and ensure that they’re overall success with their business adventure. 

If you’re looking for ways to improve your website speed, then you may want to try one of the tips above or run a diagnostic to see what is specifically affecting your website’s speed.