8 Benefits to Facebook ‘Likes.’

Spread the love

This week, I discussed ways to increase the amount of Facebook Likes in “15 Ways to Get Liked on Facebook.” This week, I’ll go over eight reasons why gaining Likes could boost your business. I provide research the assign a cost for every “Like.”

Contents

Expression of Affinity.

A Like is a sign of casual affluence. It shows that the person who is visiting is interested in your company and is eager to be in contact with it. It’s like a person opting in to receive emails from you. This could result in the creation of more personal connections with customers as well as more engagement with them in addition.

More Engaged Users.

According to Facebook, the people that click on “Like” the Facebook” Like” button is “more engaged, active and connected than the average Facebook user.” Facebook affirms that “the typical “Liker” has 2.4 times the average user’s number of friends, and they are also more interested in looking into what they see on Facebook. People who like Facebook click 5.3x more external links to websites than the average user, claims Facebook click here.

Email Marketing Capability.

When people like your Page, they will be added to your existing fan base. Using the messaging feature in the administration console for your Page makes it possible to send out broadcast-style messages to all your followers or target them according to characteristics like gender, age, and geographical location. Although this method is not recommended for excessive use, occasionally sending emails is another method to stay at the forefront of your customer’s minds.

Viral Syndication of Content.

If you share content on your Facebook page, there is a chance of being displayed in your Fans’ News feeds. For clarity, there’s no 100% guarantee that every item will be shared. If it does, full stories from the news feed – which is Facebook’s word for news items – will be displayed with a hyperlink to the source of the published item, a thumbnail picture, and a text copy of the article shared. (Before an update implemented through Facebook, Liked things received only a single line mention, for example, “Paul Chaney Liked Practical Ecommerce.”)

Facebook states that a typical user’s friends are 130 that can also like the post after it’s been published. This means that, based on how many people you’ve multiplied by the number of their friends, the post may be able to achieve widespread viral distribution. This could increase the number of visitors to your Page in the process. If the content you post originated from your site, it could mean more visitors are coming to your site, too.

More Traffic to Website.

In terms of increased traffic, adding the Like button on your website will benefit you by increasing traffic. Every time people click the Like button, the information on your site will be distributed to friends through News Feed. News Feed, which can bring more visitors to your site. Furthermore, Like buttons are one of the most simple Facebook social plug-ins. They require only a tiny amount of code to embed on a webpage or website. Even companies with limited technical knowledge can implement it.

Becomes Part of Facebook Graph.

In his article titled “How Facebook Will Kill Online Display Advertising,” blogger Eric Schwartzman suggests that Liking an object implies that an object “becomes a node on the Facebook graph, so it appears in search.” If it’s a brand, product, or service that is liked, it also is displayed on the Facebook profile page of the user, claims Schwartzman. This also is the case for Facebook Pages wanted by the person who liked them.

More Effective Advertising.

Facebook’s advertising platform maintains the history of every Like activity. Merchants that use this platform have access to this information to make more particular advertisements. This means that businesses can attain higher levels of relevancy to their advertisements.

Likes Lead to Insights.

On every Facebook Page is an analytics feature known as Insights. Insights provide comprehensive information about the activities of fans on the Page, as well as demographic information like gender, age, and geographical area, which are essential to market research.

How Much Is a Like Worth?

Tech blog Gigaom covered a study conducted by the Social Media Management company Syncapse which polled 4,000 Fans from 20 leading brands about what they liked and then analyzed their purchase actions. Syncapse found that the value of an individual Fan is $136.38. (Of course, to become a Fan, you must first Like this Page.)

Syncapse also found:

On average, fans invest an additional $71.84. They wouldn’t usually invest in products they identify themselves as fans of.

The likelihood of fans is 28 percent higher than that for non-fans who remain using an individual brand.

The likelihood of fans is 41 percent higher than non-Fans endorsing an item.

Eventbrite, The event marketing company, released research results that showed Facebook was the most popular website for referrals to traffic that was higher than Google. In addition, every time the customer made a purchase and shared it with their friends on Facebook, that translated into 11 visits to Eventbrite.com. This is equivalent to $2.52 per share of ticket sales, as per the report.

 

About Daisy

I am a blogger at different sites come and visit now. latest Govt jobs Read more Health care and Medical Read more, latest Govt jobs Read more, Govt jobs in Karachi Read more, Govt Jobs in Lahore Read more, Jobs in Peshawar Read more, Govt Jobs in Punjab Read more, Govt Universities Jobs Read more, Female Jobs Read more, Matric Pass Govt Jobs Also Read Join Pak Army Jobs

View all posts by Daisy →