The Benefits of Custom Objects in HubSpot CRM

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The HubSpot CRM has two types of objects – standard and custom. Custom objects allow you to define parameters and areas of interest. This means you can customize emails, enroll contacts into workflows, and create custom reporting. 

Here are a few of the benefits of HubSpot Custom objects. But why are they so useful? Let’s find out! Read on to discover the reasons why you should use them.


Benefits of HubSpot Custom Objects:

For any business that needs to track the progress of a single customer or the overall effectiveness of the entire marketing effort, HubSpot Custom objects can be an excellent tool. By creating and populating multiple custom objects, a business can create a variety of reports that can be used for internal and external reporting. With so many possibilities, a business can use HubSpot to its full potential and take advantage of the power of automation.

Standard objects in HubSpot enable users to save and retrieve information by category and other variables. Custom objects, on the other hand, enable companies to save more complex data. For example, a business can use a custom object to store vendor and product information for automated email marketing. These custom objects can be easily associated with standard objects so that they are used in the same way. 

And because of their customization options, custom objects can be used with other standard HubSpot packages as well, including those that have a higher cost.


If you’ve used the standard object system in HubSpot, you may be wondering what the benefits of using custom objects are. The short answer is “a lot.” Custom objects are like standard objects but with granular data association. You can use custom objects to store information about the purchaser or account, or to track overall subscription usage. To learn more, read this article from HubSpot. If you’re still not convinced, here are some reasons to use custom objects.

In real estate, you can use custom objects to track properties, allowing you to create segments of interested contacts. They’re great for tracking sales and helping you manage your target market. You can also use objects to track vehicles, such as make and model. They can be linked to contacts, deals, and information about the potential customers’ interests. Whether you’re trying to sell a new car or simply keep track of existing ones, these objects will help you achieve your goals.


When integrating a product or service with HubSpot, a custom object can be created to hold data in a new table or field. For example, a sales rep can use a custom object to manage inventory, while a manufacturer can use a custom object to track onboarding new customers. A company that sells high-value products, such as yachts, may need more data to understand how a customer uses the product or service. This means that an organization must implement a process to make sure that customers’ needs are met.

Custom objects are also used for reporting, workflows, and integrations. A custom object can hold information about a company’s social media presence, recent deals, and annual revenue. It also allows users to import records from their computer to HubSpot. The data that’s stored in a custom object can be filtered in a portal view. The process is easy and can be completed in as little as a few minutes.


If you want to save time and money, you should consider importing your HubSpot data into another database. Custom objects are created by using the wizard available on the HubSpot website. The wizard allows you to easily import Custom Object records and set up helpful context for labels. It also has an import feature that lets you manage the records of other HubSpot users. If you do not want to invest in the wizard, you can manually create your Custom Object records.

One example is creating objects for real estate agents. You can create objects for different properties and associate them with interested contacts, thereby creating segments of potential buyers. Subscription models can also benefit from custom objects. 

Subscription objects can pull data from a SaaS platform and allow you to manage your recurring revenue and churn rate. Custom objects also let you integrate data from other applications such as Google Analytics. This means that you can build lists of potential customers based on their preferences.