As we move further into the 21st century, it’s important for businesses to keep up with the latest digital technologies in order to remain competitive. One such technology is digital out of home (DOOH) advertising, which allows businesses to advertise and market their products and services through digital billboards, posters, and other forms of signage. In this blog post, we will discuss the top 10 DOOH players of Canada in 2022. Keep reading to learn more!
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Top 10 DOOH Players of Canada in 2022
To understand how digital out of home advertising works, we need to first understand where it is coming from.
1. What is Out of Home (OOH) Advertising?
Out of Home Advertising (OOH) advertising is a form of marketing that uses physical displays to reach consumers while they are outside of their homes. This can include billboards, bus stop shelters, transit ads, and more. These places typically have ads that people see on the go, such as posters, wallscapes, and Toronto billboards.
2. What is DOOH Advertising?
Digital out of home (DOOH) advertising is a form of digital advertising that combines the traditional ad elements with digital ones. Instead of on paper, potential customers read content on a digital screen. These screens may be television screens, digital Toronto billboards, and even screens in elevators.
3. The Need for DOOH Advertising
According to a report by digital publishing platform Calameo, forecast for the 2019-2024 period suggests that the digital out-of-home advertising market in Canada is anticipated to grow at a strong Compound Annual Growth Rate (CAGR). Digital out-of-home advertising is one of the most dynamic and rapidly expanding forms of advertising now available. It can be displayed on a range of screen sizes, shapes, and levels of interactivity. Digital out-of-home advertisements are a force to be reckoned with thanks to their cutting-edge technology and potent software. Due to its innovative nature, it is embraced more than any other form of advertising.
The out-of-home medium of today provides marketers and their clients with new technologies, new formats, and more innovative thinking to enable them not only to enhance their reach but also to help clients engage with customers in captive settings, such as restaurants, fitness clubs, and elevators.
DOOH players are digital devices that display advertising content in public spaces. They are often used in place of traditional static billboards and can be found in high-traffic areas such as airports, shopping malls, and transit stations. DOOH players offer a number of advantages over traditional advertising methods, including the ability to target specific demographics, the ability to change the content on the fly, and the ability to track consumer engagement.
4. Okay, So Who are The Top 10 DOOH players in the Market?
The Cameo report suggests that the top 10 DOOH players in the Canadian market include:
- Lamar Advertising Company
- OUTFRONT Media
- JCDecaux Group
- UB Media
- Branded Cities, a Clear Channel Outdoor subsidiary
- Adapt Media
- Signpatico Outdoor Inc.
- Quebecor
- C. Boone Ltd.
- SWSE
5. But Then Came Oongalee. What is it?
Oongalee is not just one of your run-of-the-mill DOOH players. It is innovative. It is a digital interactive restaurant device that is revolutionizing rate card advertising and Toronto billboards. How? In 3 simple ways:
Oongalee is an Interactive Restaurant Assistant
We help your restaurant meet demands of the modern customer with an interactive gateway. But that’s not all. Oongalee is specifically designed to flexibly adapt to the changing demands of the modern customer. Your restaurant can show digital menus and display order number countdowns, and the customers can use the “Excuse Me” feature of Oongalee to call the server and pay bill via the device. It’s a win-win for both parties!
Oongalee is Also a Smart Phone Charger
How many times have you walked into a restaurant with your smartphone either already dead or about to die on you? Yes. We have all been there at one point or another. Now, there is a solution. You can charge your smartphone by connecting it to Oongalee! This means that as you wait for your order, your time won’t be lost. Oongalee is focusing on efficiency.
Oongalee is Helping Raise National Advertising Revenue
The more National Advertising Revenue (NAR) grows, the more your restaurant will make profits. This means that Oongalee lets you consider various profit-sharing alternatives as a restaurant for the ads you sell via Oongalee.
The Bottom Line
DOOH advertising can be an effective way to reach your target audience with a message that is impossible to ignore. However, it is important to work with a reputable DOOH player in order to ensure that the right people see your ad, at the right time.
Oongalee is one of the best DOOH players in the Canadian market. It is an Interactive Restaurant Assistant that you can charge your phone on, and it also displays digital menus! Customers spend more time when you have Oongalee on your restaurant tabletops! If you want to grow your revenues, reach us out.
