There are certain keys to success that you will find through article marketing. Whether you find these keys to success early or later on in your marketing career is totally up to you. But if you’re ready to learn what you may be missing with article marketing, check out this article and get to know marketing.
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If you want to raise your chances of your article being found by searches, don’t make the mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google’s way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.
Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.
Keep your keywords current. Researching in the beginning is very important, but do not let it end there. Keep researching on a consistent basis to find what keywords are still of good use to you. If one of your keywords is no longer popular, but a different relevant one is trending, switch them out!
Outsourcing is something to consider. If you are not a talented writer or don’t have the time needed to write your own content, hiring a professional to write for you may be your best option. While this will cost a bit of money, you are saving time and possibly increasing website traffic with regular posts.
In article marketing, the “call to action” is vital. You should include calls to action in every article you create. The term is grandiose, but the idea is simple: Your article needs a hook that urges readers to participate in some way. The classic example is urging your readers to register at a website, but even pointing them towards another article and asking them to read it is a call to action.
Learning to create seductive titles is a small skill in article marketing, but an important one. In the same way that a marketing article’s true purpose is to advertise a product or service, a title is an advertisement for the article. Looking at the titles of similar articles in a directory will suggest what is common in the field. Article titles should be crafted to stand out of that pack.
When publishing articles on external websites, use the resource box at the bottom of the article to your advantage. Tell readers about you and what it is you can do for them. Increase your credibility as an expert, build additional backlinks to your site, and get exposure for your name. If links are allowed, use keywords in the anchor text that point to the landing pages on your site.
Your articles should strongly suggest an additional action readers will want to take. Readers are canny enough to understand that a single article will not provide a complete solution for a problem or a full explanation of an issue. Give some thought to what action you want your visitors to take before you write your article. Fold that into the piece and pull them to your sales funnel, offering even better things down the line.
If your article marketing campaign involves formats that allow reader feedback, (e.g. blogging) you should encourage their participation by ending each article with a question. This spurs readers to consider your article more carefully. Those readers that respond will become involved in a communal discussion, tying them closer to your online presence and making them more likely to read your work again.
Once you have become successful with article marketing, you should consider trying an article submission service. These services will upload your articles to many different marketing directories instantaneously. There are many different article submission services out there. Most are cheap to try out, and some are even free, so do not be shy about trying one out.
Don’t make your articles too short or too long. Any articles under 350 words will not bring you the best search engine results. Studies show the best word count is 400 to 600 words, with several paragraphs spaced apart. Online readers are notorious for their attention deficit, and big blocks of text will bore them. Keep your intros catchy, and get to the point quickly.
Try to avoid article spinners. On the surface, spinners seem like an easy way to create a great deal of content quickly; however your quality will suffer greatly. Corrections can take forever to make, during which time you probably could have produced another article.
Make sure that your resource box includes a reason for people to click on your link so that you can drive traffic back to your site. If you have an e-book or other freebie to offer, mention it in your link. If you have more information on the same topic back on your site, provide a link to it in your resource box. It is all about getting those eyes back onto your own site.
If you have any doubts about a product or niche, banish them with more knowledge. An affiliate niche may be hot, and perhaps you have found a really great-sounding product to promote. In the back of your mind, though, is a little skepticism or lack of confidence. Don’t decide to sell the product until you know enough and can get behind it 100 percent.
Not every single key to success for article marketing is going to actually lead to enormous wealth, so don’t approach this as any type of get-rich-quick scheme. However, the information contained in this article is both accurate and helpful, and the quicker you put this wisdom into action, the quicker you can start to profit.
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