Type of CRM Do Most SaaS Companies Use?

What is CRM?

CRM is known as Customer Relationship Management.  It’s a piece of technology used to control communications with current and potential clients. Organizations can increase sales, enhance customer service, and boost profitability by using a CRM system to develop customer relationships and streamline procedures.

A CRM system, a tool used for contact management, sales management, agent productivity, and other purposes, is what we often mean when we talk about CRM. Simple is the aim of a CRM system: To expand your business, and strengthen your commercial contacts. Throughout the whole customer lifecycle and at each marketing, sales, e-commerce, and customer care interaction, CRM technologies assist you in managing customer connections.

Any CRM solution must have data-driven CRM as it is crucial to marketing automation. You can use it to start a number of actions based on user behavior, such as sending an email, a LinkedIn message, or a chat pop-up.

Your marketing automation strategy’s effectiveness depends on these behavioral data. You can target your clients appropriately after you know which actions they are more likely to respond to.

Types of CRM: 

• HubSpot CRM
• Salesforce CRM
• Quick CRM
• Insightly CRM
• HubSpot CRM

HubSpot CRM

To manage their sales pipeline, customer relations, and marketing automation, many SaaS companies use HubSpot CRM. Using this CRM, you can keep tabs on how your prospects are using your website, email, mobile app, and other platforms. You can use it to keep track of tasks, deals, and other important data. HubSpot is a great option if you’re searching for a CRM that can withstand quick expansion.

There are several premium subscription packages available for the HubSpot CRM platform. Although the HubSpot CRM’s free edition offers the very minimum functions, you may upgrade to a subscription version for help desk automation, additional features, and other benefits. Advanced analytics, knowledgeable support, and access to social media integration are all features of premium programs. Additionally, more dashboards can be kept up-to-date with paid memberships, and forms can be made without the HubSpot branding.

Salesforce CRM

Consider Salesforce CRM if you want to guarantee that your clients have the finest experience possible. With the help of this cloud-hosted solution, you can unify all of your clients on a single platform.

Your employees will benefit from having immediate access to all of your customer data thanks to Salesforce development services. Automating jobs has become simpler thanks to automation tools, and AI is the icing on the cake. Salesforce is the CRM of choice for the majority of SaaS organizations thanks to all of these features. Salesforce survey integration helps how we approach our customers and gives us a 360 view.

Since its founding in 1999, Salesforce has developed into enterprise-grade software with more than 150,000 users. Major companies like Sony, American Express, and Coca-Cola Enterprise have worked with it. Salesforce has grown to work with organizations like Apple, Facebook, and Google in addition to being a top CRM solution to enhance their business apps. At the moment, it controls 20% of the CRM market.

Quick/ Nimble CRM

A customer relationship management application in the cloud with many capabilities is called Nimble CRM. The majority of industries can use it, including marketing and advertising, management consulting, real estate, banking, and legal services, and SaaS firms employ it. Salespeople and other staff members can track all actions, such as pipeline management and follow-ups, within a single app thanks to its CRM functionality.

The simplicity of use of Nimble CRM is one of its main advantages. The majority of SaaS businesses lack the time necessary to become experts in all available applications. Users can access and manage contact data from a single location with this CRM, which interfaces with over 160 SaaS apps. Additionally, Nimble provides a reminder system and offers time-saving data entering automation and macros.

Nimble CRM combines data from 160 SaaS apps, including email, calendars, and social networks, to optimize company processes. Additionally, it facilitates communication and makes managing team collaboration simple. The team can collaborate on a single platform because it also interfaces with Microsoft Teams.

Insightly CRM

An intuitive user interface is provided by Insightly CRM. Its primary components are Fields, which describe each form of data, and Objects, which are organized according to the sorts of data. Drag-and-drop capabilities make it simple to manage the data that each sort of item contains. To receive the information you require, you can also design your own filters. Additionally, Insightly has functions for business intelligence.

With the help of this CRM, you can track, organize, and combine crucial data from many sources. Your contact information can be imported from a CSV file or your Gmail Address Book. With the help of this tool, you can manage the entire client relationship and improve processes and communications. For even more integrations, you can link Insightly CRM to Zapier.

A cloud-based SaaS CRM called Insightly CRM aids in managing and tracking contacts. On a single platform, lead generation, marketing, and sales operations are all combined. Additionally, Insightly CRM enables you to forge stronger connections and close business more quickly. Make the most of your team with the aid of this tool. It provides a user-friendly design, adaptable reporting tools, and extensive CRM functionality.