Why Your Company Should Care About Social Commerce?

Spread the love

Social Commerce sells products directly through social networks like Instagram or Facebook to make it easier for customers to buy the products or services they need or want. The influence and huge popularity of social media have led to a large audience with great potential to buy via social channels. 

With the growing influence of social media, social commerce is becoming an increasingly significant platform, particularly for online shopping. For several years now, consumers have been using social media to learn more about brands and products and find motivation. Social media platforms are rapidly changing to remain alluring and interactive for casual users and brands alike.

Customers today practically live on the internet, so selling your products to them online is a no-brainer. To do so, it is recommended to first evaluate your internet service provider (ISP). Cox, one of the popularly used ISPs, has a variety of packages that can also be customized. Furthermore, Cox en español pagos gives you the ease of paying with ease through an official cox account, or other methods of payment as well.  


What is social commerce?

The good news is that even if you do not fully understand what social commerce is, you have probably seen it before. Keep this in mind every time you explore Instagram and see a product image with a product tag or buying option.

Brands today use social commerce in a variety of ways, from rudimentary strategies like generating branded hashtags, to more progressive methods like including user-generated content on both their website and social channels or enabling social shopping when customers use in-app purchase products. 

While some selling techniques direct customers to an app or the brand’s website, social commerce allows customers to buy products without even leaving their favorite social media network. In addition, customers can store payment and shipping information in one social app, rather than in various online stores. This helps customers feel secure, makes checkout quick and easy, and results in fewer deserted carts.

There are plenty of social commerce types, but the general idea is the same: you advertise, sell and communicate with customers on one platform.

Now that you know what social commerce is, let us see why you should care about it in the first place and how to get the most out of it for your brand. 

1. A social experience 

Shopping on social media makes the process much more interactive than the usual e-commerce journey. Consumers can easily connect with their friends while shopping, show off new hi-tops, communicate with or read comments from other savvy shoppers, and interact directly with the usual brands they love. For those who miss the social aspects of a day at the mall, social shopping might be the next best thing. 

2. New horizons 

Social commerce is a practical long-term strategy that allows vendors to easily, quickly, and directly test new markets. For example, Instagram is fast becoming one of the best advertising channels in the world with unrivaled testing and targeting capabilities. The internet also breaks down geographical barriers thereby opening up your brand to several greener pastures. 

3. Easily accessible focus groups

Social commerce not only speeds up the transaction procedure but also provides a good opportunity to gather feedback. Your product catalog is available to consumers around the world for joint viewing and discussion. No crystal ball is needed: your customers can just tell you what they like or do not like.

Why not let your followers vote and participate in product development and inventory decisions while they are there? Social media gives you a clear picture of who your customers are and the ability to communicate with them via comments or direct messages to provide a modified and improved customer experience.

4. Proof of quality 

Comments, likes, and social media posts are effective in proving the quality of products and services. Social Commerce combines social proof and shopping in one place.

Social media makes it easy for customers to see if your brand has a decent fan base and credible reviews. The comments come from real people, so potential clients can ask them follow-up questions to learn more about the subject of their interest.

You can also join hands with influencers who are willing to promote your product or service. People like to see products in action and trust people they can identify with. This means you do not need prominent names to benefit from influencer marketing, just find the right micro-influencers for your target customers. 

5. Shopping on smartphones 

Mobile shoppers were the future and the future is here. As mentioned earlier, most social media users browse apps on their phones rather than on laptops. Many also use smartphones and tablets for shopping. As part of social commerce, you can reach customers in a way that is suitable for them.

Wrapping it up 

Social commerce lets brands sell directly on social media. It is an effective sales plan because it removes the resistance to shopping online, starting with social channels. Many people discover the products they like by scrolling through social media. The ability to proceed to checkout without leaving your social networks provides a fast and convenient experience. This helps attract more customers and increase sales.