A web banner is the essential part of any online marketing campaign because it’s where you put your message, which drives traffic. There are lots of things that you need to consider when designing a web banner. These include things such as colour and font choice. However, if you’re unsure how to do this, we’ve got some great tips to help.
The first thing you should do is look at your audience. Think about what they want to see, what kind of content will appeal to them best, and the type of information that you would like to share with them.
Next, you should decide on a slogan. Your logo is an excellent place to start, but don’t just choose something random. Make sure it really represents who you are. And once you have selected your brand identity, make sure you use this in all parts of your site.
You should also think about what colours you want to use. Colors play an essential role in branding, so choose wisely. Her are few tips from professional web designer from Townsville:
Contents
How to Design a Web Banner
Determine your audience and their needs:
First, identify who your target market will be. Who are they, and where do they hang out online? How does the average person search for products or services in your niche? Once you know these things, create a list of questions to ask potential customers.
Find inspiration:
If you want to come up with an original idea, find inspiration from outside sources. The internet has tons of ideas and resources available through books, blogs, ebooks, magazines, etc. Look at what’s popular and what works well.
Brainstorm concepts:
Brainstorm many different ways to describe your product or service. Try to come up with as many unique descriptions as possible. Once you’ve brainstormed several ideas, start narrowing down which ones are most interesting and appealing.
Choose one concept and refine it:
Pick your best description. This might take time to figure out. If you can’t decide between two or more options, try using a combination. For example, if you’re creating a new blog site, maybe you could combine the categories of “blogs” and “web design.” Perhaps your product is both a “product line” and “branding”. Make sure to focus on your target market and think about how they would use your product.
Write a script:
After choosing your main topic, write out your entire sales pitch, including any call-to-action statements. Include everything that you’ve thought of so far, and write it all down. You’ll be able to refer back to this when you get stuck later.
Create a title:
Select a name for your web banner. Be creative! Your banner should grab people’s attention. A good rule of thumb is to keep the headline short and simple. Use a catchy phrase, or include an essential keyword in there somewhere.
Edit and publish:
Check your grammar and spelling.
There are two things to do before uploading:
- Make sure the file extension is correct.
- Change the permissions so only you can access it. Once they’re set up correctly, click on “Preview” to make sure everything looks right. Then go ahead and upload.
Now, if someone visits your site at www.example.com/banner.png, then your banner will automatically appear on that page. The same goes for any URL ending with.png. To add multiple banners, simply repeat the process.
Once you have created a bunch of images (or just one image), you can use something like Photoshop or Gimp to create an HTML template. This is where the tag comes in. It allows you to easily insert one or more of your images into the middle of a document and display them whenever that URL is visited. You could even embed some JavaScript inside that tags as well.
Conclusion
The best part about creating a banner for any business is that you don’t have to spend thousands of dollars on advertising. What you do need, however, are some basic skills and tools. With these resources, you’ll be able to create an eye-catching, professional image that will help drive traffic to your site. This article teaches readers how to create a simple yet effective banner graphic.
